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text: An example of text. Text text and more text!

Example One: An example of class format with blockquote and with padding set to .5em. We charge a flat fee while GoTo uses a pay per click system.

Eample Two: Another example of class format with blockquote and with padding set to .5em. We charge a flat fee while GoTo uses a pay per click system.

An Example of class text; Both paid submission and paid placement have become commonplace, but the trend towards paid inclusion at search engines is new - and pretty controversial among webmasters. Actually controversial is an understatement. It will ruin the search engines! The other day I did a search for "whiskey" and the first thing listed on the result was an office supply store. No they didn't sell whiskey, in fact the word whiskey was not on that website at all, not even buried in the code. That company had paid the search engine to list them first regardless of the search criteria.

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Start with the OPD, (The Open Directory Project) and do a plain old-fashioned manual submission. You can do this yourself at This is an offshoot of Netscape and will cover many but not all of the major search engines. About once a week re-submit your request so that they don't forget about you. More than that and they may consider you a "spammer" and cut you off completely.

The submission process is very fast, but keep a few things in mind:

Since so many search engine sites have a backlog of URL submissions that they are working through. How long does it take to get listed? These times vary by search engine. The search engines will optimistically report a short time, but most sites get listed the following average times:

  • Excite, Lycos 4 weeks
  • HotBot 2 weeks
  • Google 4 - 6 weeks
  • Northern Light 2 - 4 weeks
  • Webcrawler 3 months

Don't be surprised if you experience listing times that are much longer than these. The reality is that most search engines are severely backlogged and slow to list new submissions. If your site isn't listed within the time periods shown above, I would recommend that you resubmit your site to those search engines where you have not yet been listed.

Subscription services?

Well I have not been impressed by their performance. "Submit your site to 500 of the top search engines" or some such line. Well there aren't 500 top search engines, more like a dozen. Concentrate on the top ten or twelve search engines. Many of the smaller search engines get their information from the big boys like Inktomi or are "Powered by Excite". Search engine that only search the University of Wyoming probably are of little interest to you.

OK, so you finally got Listed

OK, you finally got the search engine to notice you and you are listed. Listed 531 out of 576 returns. Well that's no good. If you are not listed in the top 40 returns from a search you might as well not be listed. How do you get to the top? Spiders & robots!


When the search engine send a bit of software called a spider to visit your site. This kind of depends on whenever they get around to doing it. The spider gathers information such as date, time and size of files as well as other information about the contents of your site.

For example; the newer the files on the server the higher the position in the search results. So every few days transfer the files to the server. Even if you haven't made any changes, just to keep the date current.

Meta tags

Meta tags, (bits of code written into the header of the html document) are used to describe the contents of the website. They are also used to list keywords. You should include as many keywords as you can think of. Repeating the same keyword several times can cause a stronger return position but more than about three or four times and the spider may disregard all of them.


Use robots.txt. A text file stored in the root directory that tells the spider which directories to search in. Actually that's backwards, the spider will search all the directories it can, (password protected directories can not be searched like this). What the robots.txt actually does is to tell the spider what directories not to search.


I hate the term but some search engines disregard the meta tags and robots.txt and use their own stupid little artificial intelligence program to try and gain some kind of cosmic insight as to what your website is all about. The results can be humorous, if it's not your site's listing that got mangled. This was done because people would load the pages up with meta tags and basically abuse the system. Pages with over 5000 keywords but only ten small html pages total to the website. So now the spider skips on down past the header and reads the first few paragraphs and then uses it's algorithms to come up with some totally wacko interpretation. Rube Goldberg is alive and well.